Archive of iPhone Rumors

Apple plans to switch to OLED displays for iPhones starting in 2018, according to Japanese website Nikkei. The report claims Apple has notified its suppliers about its future plans, with LG Display already planning capacity upgrades for high-volume OLED display production.

LG Display and Samsung Electronics will likely share a large portion of the OLED panel production for future iPhones, according to the report. Apple's shift to OLED displays could have "major implications" for Apple's current LCD display suppliers Sharp and Japan Display, the latter of which relies on Apple for 30% of its business.
Samsung Electronics is currently the only company that can reliably mass-produce OLED smartphone screens. LG Display has a track record for producing OLEDs for television screens. Given this, the two companies will likely supply a large portion of Apple's displays. […]

Apple's shift to OLED displays will have major implications for two Japanese suppliers -- Sharp, which is scrambling to rebuild its faltering operations, and Japan Display, which relies on the computing giant for 30% of its business.
Due to the high volume of iPhones that Apple ships, and the technical challenges of producing OLED displays, the report claims the company will likely continue to sell iPhones with LCD screens alongside models with new OLED displays.

Samsung's popular Galaxy-branded smartphones are equipped with AMOLED displays, as is the Apple Watch, but iPhones have always had LCD displays since the original model launched over eight years ago.

OLED displays can provide sharper images and brighter colors compared to LCD displays, but generally have a shorter lifespan and higher manufacturing costs. Apple has reportedly been "consulting with display makers" about OLED technology to eliminate potential drawbacks.
OLEDs are known for offering sharper images and colors than the conventional liquid crystal displays used in cellphones since the 1990s, as well as for their power-saving capacity. The screens can also be bent and rounded to a certain degree, giving companies greater flexibility when designing devices.
KGI Securities analyst Ming-Chi Kuo recently noted that Apple is unlikely to adopt AMOLED displays for iPhones for at least three years, claiming that its main supplier Foxconn is preparing to invest in advanced TFT-LCD production lines in China for mass production in 2018.
Apple is unlikely to adopt AMOLED displays for next-generation iPhones in the foreseeable future, according to often-reliable KGI Securities analyst Ming-Chi Kuo. The analyst believes Apple will continue using TFT-LCD display technology for at least the next three years -- and likely beyond.

Kuo claims that Apple supplier Hon Hai Precision Industry, better known as Foxconn, is preparing to invest in advanced TFT-LCD production lines in China for mass production in 2018, and coupled with recent comments made by iPhone backlight supplier Minebea, the analyst believes iPhones will continue using TFT-LCD displays in the future.
Based on recent comments by Minebea, one of the main iPhone backlight unit suppliers, we believe AMOLED will not penetrate iPhone for the next three years. Moreover, Hon Hai is preparing to invest in Gen-6 LTPS TFT-LCD production lines in Zhengzhou, China for mass production in 2018, suggesting the iPhone line will likely stick with TFT-LCD technology in 2018 and thereafter. […]

Minebea, major BLU supplier of iPhone, stated to investors on November 5 that it does not foresee risk of TFT-LCD share loss to AMOLED in high-end smartphone market in next three years & guides growth in TFT-LCD going forward. As Apple and Samsung are the only two brands that currently offer premium smartphones, we think Minebea’s statements imply it does not expect iPhone to adopt AMOLED in the coming three years, given that Samsung’s models are already being equipped with it.
Taiwanese website DigiTimes, citing a report in the Korea-based ET News, said in late October that Samsung may supply Apple with OLED panels for upcoming iPhone models, and past rumors have suggested an AMOLED-based iPhone could arrive in 2017 or later, but Kuo believes there is "sufficient evidence indicating otherwise."

Samsung's popular Galaxy-branded smartphones are equipped with AMOLED displays, as is the Apple Watch, but Apple has always used various LCD display technologies since the original iPhone launched over eight years ago. Geek provides a good comparison of AMOLED vs. LCD display technologies.
iPhone-trioApple has opened a subsidiary company in Vietnam to import and distribute iPhones directly in the country, one of the fastest growing smartphone markets in the Asia-Pacific region, according to Reuters.

Vietnam's national business registry website confirms that Apple Vietnam Limited Liability was established in Ho Chi Minh City on October 28 with a registered capital of 15 billion dong, or roughly $672,000 in U.S. dollars.
The Ho Chi Minh City-based firm will conduct wholesale businesses of various products including its signature smartphones, provide information technology and maintenance services as well as advising services, the announcement said.
Vietnam was one of Apple's fastest growing markets after iPhone sales tripled in the first half of its 2015 fiscal year, which is a growth rate five times faster than India, despite having a significantly smaller population, according to the report.

Apple also operates a subsidiary in Ireland for corporate tax-related purposes.
The United States Patent and Trademark Office today published a patent application initially filed by Apple in May of 2014, describing a method for users to designate a specific finger to unlock an iPhone with using Touch ID, which would then cause the iPhone to enter a "panic mode" (via Business Insider). The mode could then tell the iPhone to completely lock down, limiting access to personal data if a user is being forced to unlock their iPhone.

Currently, Apple allows users to enter up to five different fingerprints to unlock an iPhone, so users would just have to designate which is the "emergency" print in the Touch ID settings menu. Apple's patent describes a situation in which a thief attempts to rob someone's iPhone from them to gain access to their personal and private data stored within, and the user being robbed quickly placing the panic mode finger on Touch ID so the thief can't access any data.

panic mode patent iphone
The company is going one step further with the patent application, however, describing a way in which the activation of panic mode turns on the iPhone's camera and microphone to capture a robbery or crime as it happens and sending all the data to both a user's iCloud account and possibly even local police. Another section of the patent details a possible way for the device in panic mode to act as a beacon, alerting nearby devices (other iPhones, computers, etc) to a possible crime in their vicinity so they can alert the authorities and come to the panic mode activator's aid.
In some embodiments, the mobile device 104 may be activated into the panic mode in emergency situations to act as a beacon. If there is a nearby device, the nearby other device (e.g., a PDA carried by another person, a computer in an automobile, etc.) can be alerted with an alarm so that the user of the other device might come to the aid of the user initiating the panic mode.

For example, triggering the panic mode can send out a signal on multiple frequencies, channels, links, etc., to provide location information relative to other devices so that users of the other devices can provide assistance. Furthermore, as discussed in more detail below, the panic mode may include a locator function that uses, for example, global positioning systems (GPS) and/or cellular location systems to provide the location of the mobile device 104 to emergency response providers.
The new patent -- inventor credit going to Karthik Sudhir -- also describes more basic functions of the feature, including a straight-forward klaxon that blares until a user confirms that they're safe and even a way for Touch ID users to set up specific apps to open immediately when they unlock the iPhone with specific fingers. As with all other patents, "panic mode" is far from confirmed and may never even make it into a future version of the iPhone, but it remains an interesting glimpse into the internal discussions at Apple regarding the company's possible future products.
Apple has started a new limited time in-store promotion that offers customers $50 off an Apple Watch Sport or Apple Watch with the purchase of any new iPhone, including the latest iPhone 6s and iPhone 6s Plus, the company confirmed to MacRumors. Apple Watch Edition and Apple Watch Hermès models are ineligible for the discount.

The promotion is available at participating Apple Store locations in California and Massachusetts, including Burlingame, Chestnut Street, Corte Madera, Hillsdale, San Francisco and Stonestown in the Bay Area, and Boylston Street, Burlington, CambridgeSide and Chestnut Hill in the Boston metro area.

Apple confirmed that the promotion runs from October 30 through November 15, 2015, and is not available online. The deal does not require purchasing AppleCare+ or other accessories and add-ons. The offer is only valid when the qualifying iPhone and Apple Watch are purchased together on one transaction.

(Thanks, Robert!)
App developer Ryan McLeod and a few of his friends have been working on a new application for the iPhone 6s and iPhone 6s Plus since the devices were announced in early September. Their app, dubbed Gravity, would harness the power of 3D Touch, letting users place a spoon onto the face of the iPhone and weigh the measurement of items like powders, drink mixes, and small fruit.

Once they got the new iPhones in their hands, the team working with McLeod began calibrating the sensitivity of the weight measurements with a few coins placed on a spoon. Following the launch of the iPhone 6s and 6s Plus, McLeod and his partners had the app finished in under four days, along with some basic marketing materials, and submitted it to Apple. They were rejected about a week later due to "having a misleading description," which they took to be confused with a handful of fake scale apps on the App Store (via The Verge).

gravity app rejection
Gravity unfortunately got rejected for having a misleading description and we immediately knew why: There are a couple dozen “scale” apps on the app store. The thing is that 80% of them are joke apps, “for entertainment purposes only” and the other 20% try to weigh things using the tilt of your iPhone once it’s been balanced on top of an inflated bag and calibrated using a single coin. Gravity was most likely confused with the prank apps and rejected for claiming it was a real working scale.
Setting out to clear any confusion, McLeod made a demonstration video of Gravity in action and filed an appeal to ensure Apple that the app was legitimate and not one of a handful of "joke" apps found on the App Store. In the end, McLeod was told over the phone by Apple that "the concept of a scale app was not appropriate for the App Store."

The developer weighed a few options for the possibility of Apple's rejection of the app. The first was the possibility of damage to the iPhone, which would be difficult for the average person since the API for Gravity (and 3D Touch) limits the weight accepted onto the iPhone to ~385g (0.85lbs), the app flashing a bright red light when exceeding that force. McLeod also suggests the app's advantageous use of 3D Touch is simply too early to be widely accepted, not to mention the possible negative connotation with drug use and measurement that could be associated with the app.

McLeod and his team said they have a "strong respect" for Apple's selection and rejection process on the App Store, but still remain positive that one day when 3D Touch apps become a bit more widespread, Gravity could be revisited as a potential candidate to "be one of the hand-picked, who-knew-a-phone-could-do-that-apps anyone can download on the App Store and have in their pocket." For now, he's back to working on the iOS puzzle game Blackbox.

Check out McLeod's entire post on the creation and rejection of Gravity on Medium.
iPhone-6s-ColorsDuring today's fourth quarter earnings call, Apple CEO Tim Cook said the company saw its highest rate of Android "switchers" Apple had ever measured in 4Q 2015.

According to Cook, 30 percent of customers who purchased an iPhone were upgrading from an Android-based smartphone, the largest number of switchers it had seen in the three years since it started measuring switching rates. "It's a huge number and we're very proud of it," said Cook.

Based on the growing number of Android users switching to an iPhone along with the number of people who have not yet upgraded, the company believes iPhone sales during the first quarter of fiscal 2016 will be strong.

Only one third of Apple customers have upgraded to an iPhone 6, 6s, 6 Plus, or 6s Plus, leaving two thirds of the company's customer base using older iPhones and ripe for a new iPhone.

For the past several quarters, Tim Cook has commented on the growing rate of Android switchers, noting earlier this year that the debut of the larger-screened iPhone 6 and iPhone 6 Plus, which better compete with larger-screened Android phones, had spurred high numbers of Android switchers.

Over the course of the past year, Apple has pursued Android users aggressively. The company introduced a dedicated website for Android switchers in the fall of 2014, and with the launch of iOS 9 in September, it also introduced a new "Move to iOS" app to make it easier for Android customers to switch to an iPhone.

Apple has also introduced a trade-in program designed to lure Android users, allowing customers to exchange their Android devices for Apple gift cards that can be put towards the purchase of an iOS device.

Overall, Apple reported quarterly revenue of $51.5 billion and net profit of $11.1 billion, or $1.96 per diluted share. The company sold a total of 48.04 million iPhones, 9.88 million iPads, and 5.71 million Macs.

Update: Cook's comments actually included the qualifier that the 30-percent figure was out of those who were upgrading from another smartphone, whether it be an iPhone, and Android phone, or another platform. Since the base number does not include those customers who were new to smartphones, the share of total iPhone buyers who switched from Android would be somewhat less than 30 percent.
Apple has shared three new iPhone 6s television ads called The Camera, Crush and Flip a coin, the latter two starring musician and actor Jamie Foxx. The new ads continue Apple's "the only thing that's changed is everything" campaign, focusing on the improved cameras and hands-free "Hey Siri" functionality on iPhone 6s.

The Camera is a one-minute spot, starring Golden State Warriors guard Stephen Curry, that shows off new iPhone 6s camera features, including 3D Touch, Live Photos, Retina Flash and 4K video recording. It also features 1080p HD slow-mo video recording and groups of people taking selfies using the improved 5-megapixel FaceTime camera.

Crush is a shorter fifteen-second spot where Foxx is getting dressed in front of a mirror and asks, "Hey Siri how do I look," to which Siri responds, "Judging from your voice, I'd say you must be fairly attractive." The focus of the ad is on how Hey Siri allows for hands-free usage of Apple's personal voice assistant on iPhone 6s.

Flip a coin is a similar fifteen-second spot that demonstrates hands-free Siri on iPhone 6s. Foxx is holding two movie scripts in his hand, contemplating which one to choose, before ultimately saying "Hey Siri flip a coin." Siri responds with "Tails" and Foxx says "sci-fi western it is."

Apple has released nearly three dozen ads for the iPhone 6s and Apple Watch over the past few weeks. Foxx starred in a similar iPhone 6s ad for 3D Touch earlier this month, while a series of Apple Watch ads have been released on two occasions focused on Apple Music, Apple Pay, Siri and messaging, fitness, maps and more.
Third-party accessory manufacturer Griffin today announced a new combination Apple Watch and iPhone charging stand called the "WatchStand Powered Charging Station." The dock takes the original design of the company's WatchStand dock and adds on a new section that acts as a landing pad to charge an iPhone or iPad next to the Apple Watch.

griffin watchstand 2
The new version of the WatchStand comes with a built-in power supply and two dedicated USB charging ports so the cable clutter is visually reduced trailing out from the back of the dock. The WatchStand's underside provides multiple cable management opportunities to ensure that the cords for the Apple Watch and iPhone don't become unruly when both are placed on the stand.

griffin new watchstand
Just as with the original WatchStand, the new version supports all bands for the Apple Watch and can even adapt to horizontal and vertical positions, giving users the option to try out new WatchOS 2 features like Nightstand mode. The base of the WatchStand lets users place their iPhone either on the top of a flat, felt surface or angled against the piece that holds up the Apple Watch, to watch videos while the iPhone charges.

The WatchStand Powered Charging Station is available to purchase from Griffin's official website for $59.99 starting today.
Popular rugged case manufacturer LifeProof today revealed its newest protective offering for the iPhone 6s, the FRĒ Power, which promises to double the battery life of the smartphone while providing the expected protection the brand's previous products have afforded. LifeProof says the new case is fully waterproof and will let users take Live Photos and 4K videos "in almost every environment."
"We challenge our engineers to defy what is expected and they've gone well beyond that with our waterproof iPhone 6s battery case," said LifeProof President and CEO Pete Lindgren. "FR? Power provides protection and power so you can adventure further than ever before. The combination of iPhone 6s Live Photos and 4k video with double the battery life from FRĒ Power lets you capture better content and keep shooting longer than ever before."
The source of the FRĒ Power comes from a built-in 2,600 mAh lithium ion battery, which LifeProof says provides "2x battery capacity" over the normal life of the iPhone 6s. On the outside, the case will protect from water, drop damage, dirt, and snow, the usual tenants of the LifeProof line. The company also ensures that the case's built-in scratch protection screen allows uninhibited access to the new features of the iPhone 6s, like 3D Touch and the front-facing retina flash.

Those interested can visit LifeProof's official website to pre-order the $129.99 FRĒ Power iPhone 6s case, which has an estimated in-stock launch date of Friday, November 6. The color options for the battery case include Blacktop, Base Jump Blue, and Avalanche, although the last two have no estimated release date. The new case is also available for last year's iPhone 6, but the company hasn't announced support for the iPhone 6 Plus or iPhone 6s Plus.
KGI Securities analyst Ming-Chi Kuo has released shipments forecasts for the iPhone, iPad, Mac and Apple Watch for upcoming fiscal quarters. Kuo estimates between 70-75 million iPhone and 3.5-4 million Apple Watch shipments during Q1 2016 of the fiscal year, which encompasses the busy holiday shopping season in the U.S., Australia, Canada, Europe and many other regions.

In a research note, a copy of which was obtained by MacRumors, Kuo believes that iPhone sales momentum could gradually decline in the new year, possibly enough for the device to experience its first year-over-year shipments decline in the first quarter of a year in 2016.
We estimate iPhone shipments rose 2.1% QoQ and 23.6% YoY to 48.5mn units in 3Q15, of which 20-22mn units were iPhone 6s. We attribute the solid YoY growth to the inclusion of China as the first-launch market for iPhone 6s and to increased output of the new model (versus 14-15mn units of iPhone 6 in 3Q14).

However, as we do not expect overall demand for iPhone 6s to be significantly stronger than that for iPhone 6, we expect shipments momentum could gradually decline in 4Q15-1Q16F on a YoY basis. We expect iPhone may see its first YoY shipments decline in the first quarter of a year in 2016.
Kuo also forecasts between 14.5-15.5 million iPad shipments and 5.4-5.6 million Mac shipments in fiscal Q1 2016, which lines up with Q4 2015 of the calendar year, a three-month period ending December 31.

The analyst expects iPad Pro shipments to be around 2 million in fiscal Q1 2016, and believes the tablet's higher selling price will help offset an annual decline in iPad shipments, which could fall 16% to 40-42 million units in 2016.
We now expect shipments of iPad Pro to be around 2mn units in 4Q15, versus our previous forecast of 4-5mn units given quality issues with Sharp’s panel supply. However, thanks to a higher shipments weighting of iPad Pro, coupled with a lower mix of iPad mini, we anticipate the ASP of end-products and some components will trend up in 2016F (e.g. we estimate the ASP of backlight unit to rise 30-35% in 2016). This should be enough to offset total iPad shipments decline, which we estimate will fall 16% to 40-42mn units in 2016F.
Kuo expects that, amid lackluster sales for PCs, Mac sales will continue to be better than those of competitors. The well-informed analyst says the 13.3-inch MacBook Pro is Apple's most popular notebook, followed by the 12-inch MacBook, and expects the new iMacs with 4K and 5K Retina displays to account for at least 50-60% of total iMac shipments in Q1 2016 of the fiscal year.
After a large second launch wave earlier in October, the iPhone 6s and iPhone 6s Plus today have expanded to seven new countries: India, Kazakhstan, Macedonia, Malaysia, Malta, Montenegro, and South Africa. The launch follows the announcement of Apple's partnership with India-based retail chain Croma, which will see the tech company test out a few store-within-a-store locations in the country starting in November. Until the Apple Shops open, customers can purchase a new iPhone 6s or iPhone 6s Plus at any Apple Authorized Reseller or local carrier in India and other launch countries.

iphone india

Turkey was originally slated to see the iPhone 6s launch today as well, but Apple delayed the release by a week due to the recent terrorist bombings in the country. After today's release, the next iPhone launch wave falls on October 23 in the following countries: Belarus, Guam, Moldova, Serbia, South Korea, Ukraine, and Turkey. Those in Thailand will be able to pre-order their devices on October 23, but the new smartphones won't officially launch there until October 30.